I began my career as a model in 2004, immersing myself in the creative energy of being on set. Shoot days were where I thrived, and I quickly developed a deep appreciation for the creative process. I was naturally drawn to the creative teams, collaborating with them to bring their visions to life from behind the camera. This experience gave me the opportunity to work with a diverse range of brands across fashion, beauty, and even tech, allowing me to refine my understanding of what it takes to build compelling visual narratives.
In 2011, I transitioned into creative direction, leading the rebranding of Brandy Melville’s website and curating top-tier talent, including Hailey Bieber and Cailin Russo. That project solidified my passion for creative strategy and brand development. In 2013, my husband and I launched TROIS, a minimalistic, timeless women’s clothing line, further deepening my experience in brand building and product design.
More recently, I have been expanding my focus, collaborating with beauty and stationery brands. I’m excited about the new opportunities ahead and the chance to continue shaping brands with creativity and strategic vision.